I’m a journalist and social media specialist with over 10 years of experience working across music, culture, and digital media. My writing has appeared on platforms including Hypebeast, Complex, The Basement, Notion, and Red Bull.

Alongside editorial, I’ve led social media strategy and audience growth, most notably helping build Hypebeast UK’s Instagram from zero to over 70,000 followers. My work sits at the intersection of storytelling, culture, and digital-first content, driven by a long-standing passion for music and youth culture.